ICE London, Excel
A lovely 11m x 4m stand for ICE gaming show in London. The walls are 4m high and seamlessy wrapped with the clients graphics, bookends were placed at the ends of the walls to keep it supported structurally, with lights running at the top of the walls for extra light.
A bespoke tower and reception desk was created for the stand, the tower was purpose built with a cut out to create a refreshment station with a lockable storage unit then created underneath. The reception counter also had lockable doors to create more storage for the client, with the front housing an eye catching graphic light box.
The flooring was raised with an aluminium trim around the edging, the client opted not to have carpet as they wanted two colours to create two zones within the stand. They liked the laminate floor look but needed to stick to a budget, so we suggested the printed vinyl that way they keep costs low and still get the two colour areas they required.
To complete the stand, five TV screens were wall mounted and seating areas created with a mixture of black and white furniture also supplied by ourselves.